Ngati Porou Seafoods Group

Kaitiekitanga flows through all aspects of our business at Ngati Porou Seafoods.  Our purpose is to develop a profitable and sustainable seafood business that promotes growth, development and opportunities for our people. We have a unique tikanga approach to sustainability that goes beyond regulations.

Established in 2002, Ngati Porou Seafoods is located on the wharf in Gisborne and all operations are located on site. Originally set up to manage the tribe’s annual catch entitlement (ACE), we now have several diverse business streams focused on growing profit sustainably for Ngati Porou.

Our export certified factory processes fresh and frozen products to be sold nationally as well as being exported to China, Europe, Asia, Australia and America.  Our operations also includes a certified live crayfish holding plant.

Real Fresh, our iconic seafood outlet, can be found on the Esplanade in Gisborne or servicing the East Coast, down through to Wairoa with their mobile seafood truck.  The fish truck is also present at the Gisborne Farmers’ Market every Saturday morning and provide local home deliveries every Monday.

Our Ahia branded smoked fish products are sold in more than 60 retail stores throughout the North Island and proudly feature on the Air New Zealand menu on multiple international flights paths.  This fledgling business has grown substantially since its inception in 2016 and now with focused sales and marketing support and a commitment to new product development, Ahia is proving just how we can grow our business by adding value to our precious resources and by sharing our uniquely Ngati Porou story.


In order to effectively manage, protect and enhance the health of our people, seafood resources and environment, Ngati Porou Seafoods has a strong research and development focus as well as an eye on new technologies in science and innovation.

Since the establishment of Ngati Porou’s fisheries in the early 1990s, the tribe has been an influential stakeholder in the sector and is a valued advocate for the sustainability of the country’s fisheries as a whole. With fisheries contributing over NZ$4 billion annually and we want to ensure that our business activities and annual quota trading is responsibly managed by our industry partners.

As our own business grows, we have committed to making sustainable choices with our fish selection, production and packaging options.  As an example, our most recently launched Ahia smoked fish spreads are in glass jars rather than plastic, a decision we made because it was the right thing to do, not the easiest thing to do.

We have recently committed to a programme of kaitiekitanga within our business that will enable us to better measure, track, document and report on our business sustainability progress.  This is a long term commitment and we are excited to be on this path.

Want to join our team?

We employ close to 30 staff, many of whom have undergone seafood industry training programmes to NZQA national certificate levels. As our business evolves and grows we will be in need of people from fish processing & product development to marketing and sales.

If you are interested in a career in the seafood industry, talk to us about the area you are passionate about. Email or call Nara Hayward on (06) 868 1644.